5 Reasons you need to redesign website

In terms of redesign website, you need to trust me when I say you website is face of your digital presence. Yes, it is more important than anything, your profile, your advertisements even your Instagram. We could also argue that a website is one of the most important components to your business, full stop.

Your website is first stop of your clients who will see your products and services, your portfolio and every information you have added to it. It means your website needs to be fresh, tidy and up to date.

In this article we will highlight 5 things you need to look and decide if your website needs a professional redesign.

It Is Not User-Friendly, Redesign Website Will Solve It

If your website is not user friendly (How to make your site user friendly?) there are chances 88% of visitors will not come again to visit your website. Yeah, that is a huge loss of clients.

If your website is not user friendly in 2019 then when will it be? Google loves user friendly websites, they give preference to website user stick for long time.

It looks dated/ordinary/crap

If your website is old an not update regularly there is a fair chance you are going to loose the competitive edge over your competitor.

An old website is like an old dusty shop which is full of products but all of them are covered with dust. The dust is covering all the important things and products and someone who visit the shop see nothing.

Do you think this shop will bring sales?

Of course NOT, same is the case with old and outdated website. You need to redesign the website according to the standards and keep the content and every other thing updated.

Your Website Is Not Responsive

Today more than 50% of the searches are conducted through mobile phones and tabs. It is very important that a business website is mobile responsive. It is very annoying if you need to enlarge everything on website to see the real content on it. Or scroll left and right to see large text on any website. Many of us faced the trouble to click on wrong link and it feels terrible.

Today it is very important for a business to have a mobile friendly website. If your business website is still not mobile friendly than it is time for a redesign.

It Does Not Accurately Reflect Your Brand

It is likely that you are running your business for some years and it has evolved with time.

Your brand has evolved but have the website also evolved accordingly? Is it communicating the message of your business?

If it is not communicating the real message behind your business or it has not evolved with time than it is time to redesign the website. It is important for a business that their website is coherent with their brand and reflect the brand properly.

As we said earlier, website is the face of any business and if your face is not up to date, there is likely a chance you are going to loose the business.

Not Aligned with Your Current Marketing Strategy

It is likely that when you last updated your website your main marketing strategy was bringing the visitors and get as many enquiries about your business as possible.

But today the time is changed and you are now creating an email list or want to market some deals about your products and services but your website is not up to date as per your marketing strategy. It means you need to redesign your website and make it coherent with your new marketing strategy.

Conclusion

Every business needs a fresh, modern and innovative website. It is not necessary that you spend hundreds of dollars every year on a website redesign. But it is important to keep the website updated.

Canberra IT Solutions

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5 Reasons you need to redesign website